SOMOS Foods

SOMOS celebrates the Mexican heritage of its 3 founders and aims to bring a new level of authenticity to an otherwise bland food category in the US. They wanted a mobile-first e-commerce website that led with vibrant visuals and fun user interactions. 

To do this, we pulled inspiration from Mexican artesanía, taquerías, rotulos, and architecture to create a bright, welcoming, and playful website that combines shoppability with education on authentic recipes and culture. Fun elements, like a module showing weather in Mexican cities that encourages a spontaneous vacation, a countdown to Taco Tuesday, and a “did you know?” fact generator, show that SOMOS is here to serve a side of culture with its delicious food. This website was featured in Shogun’s “Best Storefronts” round up shortly after launching. 

You can explore the full site at eatsomos.com

Website design: Papercut Creative
Website build: Mike DiSanto

Services

Website design
Art direction
Prop styling
Post production
Content and marketing assets
Creative consulting and strategy

Art Direction

The images we created needed to be appetizing and vibrant to stand out from the noise of competitors and live up to the visuals of the SOMOS brand. We used colorful and authentically Mexican textiles, dishes, and props to create sophisticated and mouth watering imagery to be used on the website and social media. We continue to work with Mexican photographers and food stylists whenever possible to create the most authentic settings for future digital content.

As the brand is ever evolving and growing, I continue to work with SOMOS to create delicious imagery for social media, marketing assets, and website. Here are a few of my favorites.